Sometimes the only thing keeping a concept from being great is its inherent lousiness. Take, for example, the following pitch now cluttering the inboxes of media professionals throughout the San Francisco region: Ever wonder what your "O-Face" would look like splashed across a billboard? Probably not... but it could end up there!To support the newly launched "What's Your O-Face?" ad campaign, Three-O Vodka has launched an online contest inviting consumers to upload their best "O-Face" for a chan
Is that a lawsuit in your pocket? On the very day iconic San Francisco-born dungaree empire Levi Strauss said it was staying put in the city, the company received a legal kick in its 501s several hundred miles down the road. On July 13, a class-action lawsuit was filed in Los Angeles against J.C. Penney and Levi's concerning the pants company's subsidiary, Dockers. The plaintiffs claim harks to a 2007 cross promotion in which customers who bought $125 worth of Dockers at Penney's during Father's
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