Those who thought the use of "regular folks" listed by only first name and profession (Joe the plumber, Henry the racially profiled scholar, Hilda the Secretary of Labor) went out during the last presidential election are sorely disappointed. But now it's all being done in a good cause. The city's "Great Recycling Moments" Web page touted by none other than Mayor Gavin Newsom (or his smarmy ghostwriter) goes on to list a number of, yes, regular folks by first name and quasi-profession. There's N