Whether an orchestrated campaign to spur the general public to call or write their city councilmen is benevolent or nefarious depends upon the cause at hand. But to argue that such a campaign doesn't constitute "lobbying" is to take up a losing battle with the good folks at Merriam-Webster. The ad to the right appeared Thursday on the San Francisco Chronicle's Web page; clicking on it took one to a site called "Save Our Neighborhood Firehouses." You won't find out who wants you to save the fireh