In November of last year, the SF Weekly published a cover story on the all-out duck fight going on between the city's rival amphibious tours, Bay Quackers and Ride the Ducks. Bay Quackers is the smaller, locally owned business that's been around about five years; Ride the Ducks belongs to the bible-kissing, Georgia-based corporate monolith, Herschend Entertainment Company, which owns duck tours, aquariums, and theme parks nationwide (including Dollywood!).
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The SF Weekly has paid a lot of attention to the Duck Tour rivalry here in San Francisco. Possibly too much. So it was nice to see that the nation's most respected publication also found that story interesting, and published one of its own.The story is a good one, and it's especially informative on the subject of "sound marks," as in, the "auditory equivalent of a trademark." Ride the Ducks, a tour company owned by Herschend Entertainment, apparently has a sound mark on quacking in conjunct
Robert Pedraza By C. Stiles In our cover story last week, Worms in the Apple, writer Tim Elfrink detailed the saga of the Rudy and Robert Pedraza, a couple of rogue computer programming brothers who hacked Apple's OS X and retooled it for use on cheaper PCs.Elfrink wrote about how legal experts believed that the Pedraza brothers had a chance to prevail in
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