As we've noted before, when your e-mail has the name of a newspaper in it, you get a lot of desperate missives. You'd be amazed at what communications professionals think you the reader are dying to know about; my favorite example is still the guy pitching a story about his stars-and-stripes emblazoned contact paper you could use to make your toilet seat resemble Evel Knievel's jumpsuit. After a while, they all blend into one another; the terms "Dear Mr. Joe," "AMAZING!" and "Your readers" be