SFMOMA's Museum Store is committed to exceptional modern design, but that doesn't mean a kid on a field trip can't put $5 to good use. Store Director Jana Machin prides herself in meeting every shopper's price point, and has the high sales volume to prove it. In fact, many who come in search of gifts or inspiration are not necessarily exhibition ticket holders, but shoppers who seek out the store's 6,000 square feet of retail offerings — or the satellite space in SFO's New International Terminal. The staff is currently obsessing over colorful Taki watches and Govina wine glasses, and the exquisite exhibition catalogs rank among the most popular items. Tobey Martin, the product development specialist, makes sure the store's Artists' Series supports local talent — meaning shoppers have scored totes, T-shirts, posters, and swag from the likes of Andrew Holder, Rex Ray, and Jason Munn.