It's clear from the moment you walk in the door that Blueprint Tap Room aspires to become the Peach Pit (or possibly The Max) for tech workers within a half-mile radius of Zynga, which happens to be across the street. It's a poured-concrete, bro'd-out, ground-level loft space that's practically deafening at half capacity. And there's a schematic of "the Internet," poking fun at former U.S. Sen. Ted Stevens' notorious remark that the information superhighway is "not a big truck. It's a series of tubes."
So you can tell Blueprint was put together by and for engineers who used such possible metrics as tchotchke quotient and optimized hangout-ability. It's not cheap-looking, but it feels highly utilitarian. And as a tap room, everything with alcohol in it comes from a tap — 15 or so beers and eight wines.
The kitchen is versatile along the comfort food/pub fare spectrum and beyond, with a tiger prawn skewer and creamy tomato soup in the "smaller" section of the menu, and an angus burger, friend chicken sandwich (with Sriracha aioli and cabbage-chili slaw), and pork belly fried rice filed under "larger." One can't shake the notion that this gastropub is not quite a labor of love or somebody's dream, but rather the result of a rigorous study of what's going on in 2013 San Francisco with the hope of one day catering the weekly marketing department meetings for the folks behind Words With Friends.
All in all, Blueprint isn't a bad place to hang out, and it will probably succeed based on sheer proximity to lots of offices where everyone's under 25. But slavish devotion to a diagram doesn't always breathe life into something. Come on, people, be disruptive!