His joke, besides conceding the disc's mojo, makes an interesting point. His mostly mellow music, full of groovy congas and strings -- not to mention harps, chimes, xylophones, saxophones, steel drums, and plenty of negative space -- is layered so indulgently that it might indeed be best enjoyed alone, through a pair of headphones; his luscious arrangements feel less soft and wet than intimate and obsessive.
The music's steamy fastidiousness is based in no small part on how it was constructed. Winning built his songs using only a four-track recorder, a keyboard he rigged to trigger banks of obscure samples, and a drum machine. By dancing his fingers along the keyboard he was able to cut between samples like a turntablist juggling beats. And he played the drum machine live, instead of setting up loops. The inherently improvisational quality of such techniques, combined with Winning's quirky taste in source material, helped produce the record's gliding, slightly swollen sound, which falls somewhere (everywhere, actually) between Blue Note ballads and the Love Boat theme -- that is to say, dead center between cool and camp. A hilariously offbeat fellow in person, Winning on wax frequently accomplishes something rare for hip hop: He makes you grin.
It took some time achieving this sound. Born in quiet suburbia, Winning spent years getting turned on by music, then falling on his face as he tried to create it, cranking out jams destined for the trash bin. It was only recently that he was able to go behind closed doors, make love to himself and his machines, and conceive his gorgeous little first-born.
"I've wanted to make an album for as long as I can remember," the lanky, rumpled 29-year-old claims. As a kid growing up in the leafy college town of Northampton, Mass., Winning and his younger brother, at his jazz musician stepdad's bidding, spent summer weekends hawking homemade treats at the many music festivals that rolled through town. "We'd see all these rad jazz bands, reggae bands, blues dudes, and whatever, and sling popcorn and soak up those tunes. ... It was a huge influence in terms of just turning me on to making music."
After many failed bands in high school -- whose sound ranged from punk to "spaced-out drug rock" -- Winning traveled the country and shifted his attention to rap music, eventually settling in San Francisco, where he began writing reviews for Listen.com and East Bay Express, DJing, and rapping over homemade beats at his not-infrequent house parties. He created a label, 442, and a Web site, www.unagi442.com, for his self-released music; the number references his grandfather's entirely Japanese-American combat unit in World War II, a reminder to Winning of the sacrifices required to transcend outsider status without compromising one's identity.
Last summer, Winning's latest round of sacrifices for hip hop came in the form of a star-crossed tour. By allowing friends back east to book his shows, he found himself launching the tour in a brightly lit juice bar in East Northampton, Mass., rhyming for goths and hippies half his age. They danced and all, but somehow he felt his dignity had taken a hit -- as if, once again, he'd been caught playing merely for, if not with, himself. The trend continued, and the tour's conclusion -- a disastrous rain-flooded warehouse party in Brooklyn -- convinced Winning that "if I was gonna make shit pop off, I had to plan it all myself. ... Also, those shows I was rapping, and I've since decided to put the mike down and just do beats."
It turned out to be for the best. Winning's more clever than charismatic on the mike, but, as his alias implies (Unagi means "eel" on a sushi menu), he brings a delectable, smoky flavor to his production. Call it an outsider vibe -- tough but tender, and not a little rebellious. As willfully as Winning shuns commercial hip hop's vacuum-sealed bleeps and explosive kicks, he also sidesteps what he calls "the DJ Shadow syndrome -- where anyone who puts out an instrumental album gets compared to that cat." Although Shadow's (early) aesthetic of moody, crashing drums has been bitten more times than Marv Albert's mistresses, it's conspicuously absent in Winning's tracks.
Instead, the producer presents a spectrum of sounds, usually in modest two-minute runs, spanning sunny, old-school rap romance ("The One"); disco-era bells and whistles (the Marvin-sampling "Gaye Pride"), Caribbean calypso ("Mentos Party"), and, as he describes it, "weed-scented" jazz ("Blown Away"). And because it wasn't programmed but improvised, the album's journey through instruments and tones "has more of a live feel than a lot of people's stuff," he explains. "Even if it's on drum machines, it's less sterile. It's more evocative. I tried to make something that's kind of timeless, where you could listen to it 10 years from now, and it's still going to be dope."
Despite the album's range, its sensuality stands out: "Hmmm" threads female moans through its tambourines and trilling keys; "Blue Ilan"'s mellow trumpet and guitar trade caresses like a game of footsie; and the organ, harp, and wah-wah guitar on "Courtship Ritual" evoke the soundtrack to a pornographic Shaft sequel.
"Is this music to bone out to? Do I make the O-face when making it? You know, 'Ohhhh'?" Winning asks, imitating an orgasm face. "Actually, the center of my music is not to get stuck in one type of music, but to convey a variety of emotions." Still, it's tempting to finish that last sentence "... in bed." Winning's string-laden, touched-by-a-tambourine soundscapes are as aphrodisiac as they are uncommon in hip hop.
Much to his relief, Winning's music no longer feels quite as hidden as the obscure samples he uses to make it. His recent record-release celebration at (appropriately) the Make-Out Room, like his house parties, was packed with legal-age honeys and hipsters dancing to his DJ set of amped-up hip hop, mixed with languid cuts from his LP. Meanwhile, the album is infiltrating college radio playlists and getting passed among the connections Winning made as a music writer. Winning is also wrapping up a collection of (unsolicited) remixes of artists ranging from Mobb Deep to Mr. Lif.
Clearly, his career pace has quickened of late. Thanks to its unique craftsmanship and sexual subtext, Winning's debut has drawn a crowd to his bedroom studio window, curious noses rubbing away the steam. The good news is that his fans, stimulated by his hypnotic vibe, don't seem to mind that his tunes are about more than just romance -- or even that, at least musically speaking, the only one Winning is seducing is himself.