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Tuesday, November 16, 2010

Official: The Beatles Now on iTunes (Yawn)

Posted By on Tue, Nov 16, 2010 at 7:20 AM

click to enlarge beatles_itunes_2.jpg
So, as expected, Apple's big announcement today is that the Beatles' music is now available on the iTunes store. The band's albums are sold whole (regular albums are $12.99; the double-length White Album is $19.99) or by individual songs, which sell for $1.29. 

Also for sale now are three "box sets," one of which includes a concert film from the Beatles' first U.S. performance at Washington Coliseum in 1964. That "box set" with all the albums and the concert film goes for a cool $149.

And that's pretty much it. Though some of us were expecting other announcements along with the Beatles addition to iTunes -- a Fab Four-themed iPad, say -- today didn't bring any. The band's songs are selling for iTunes' highest current price, so apparently there's no special pricing deal either. 

This might be a big deal for Steve Jobs, but it feels like kind of a letdown for the rest of us.

Update: One un-yawn-worthy part: Ringo Starr's quote in the press release announcement, which wryly hints at how long the band and Apple have been trying to make this work: "I am particularly glad to no longer be asked when the Beatles are coming to iTunes," Ringo said. "At last, if you want it-you can get it now-The Beatles from Liverpool to now! Peace and Love, Ringo."

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Ian S. Port

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