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Friday, July 29, 2011

T-Pain Goes After Auto-Tune Maker Antares, Company "Quite Surprised" By Lawsuit

Posted By on Fri, Jul 29, 2011 at 10:32 AM

click to enlarge VIA FLICKR

So this might sound crazy, but T-Pain's voice doesn't actually sound the way it does in his songs -- he uses this thing called Auto-Tune to make it sound different. Wild, right? And this might sound even crazier, but the R&B singer is suing the company responsible for his signature sound and arguably much of his success -- Scotts Valley Auto-Tune maker Antares.

To which we -- and others -- say "Huh?"

"We were frankly quite surprised," Antares spokesman Marco Alpert says. "But beyond that at this moment, we have no public comment. I don't even want to comment on why we have no comment."

click to enlarge An old promotional poster at Antares' offices in Scotts Valley, Calif. - DEAN SCHAFFER
  • Dean Schaffer
  • An old promotional poster at Antares' offices in Scotts Valley, Calif.

See, T-Pain used to endorse Antares, but in June he ended the deal and started planning to make something called the "T-Pain Effect," as our news blog, the Snitch, reported. In other words, T-Pain is going after the Auto-Tune market. Meanwhile, he's claiming that Antares is using his likeness without his permission. He's filed a federal lawsuit over the matter seeking at least $1 million in damages.

We still can't quite figure this out. But if he wins the suit, guy better buy us a "drank" indeed.

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Follow us on Twitter @SFAllShookDown, follow Dean Schaffer @deans55, and like us at Facebook.com/SFAllShookDown.

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Dean Schaffer

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