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Tuesday, October 15, 2013

Metallica's Through The Never Fizzles at the Box Office

Posted By on Tue, Oct 15, 2013 at 3:25 PM

click to enlarge Dane DeHaan plays a Metallica roadie in the band's new film.
  • Dane DeHaan plays a Metallica roadie in the band's new film.

Looks like the movie-going world just wasn't dying for a hybrid concert film and dysotpian sci-fi adventure starring the Bay Area's biggest metal band. An $18 million project financed by the members of Metallica themselves, Through the Never has brought in just $3.2 million in box office receipts over three weekends, according to reports today. For some contrasts that Metallica fans will hate, consider that One Direction's film has brought in $30 million so far, while Katy Perry's grossed roughly $25 million.

See also: Metallica's Through The Never: We Interview the Band's Real-Life Roadie To See How the Film Compares

Metal Sucks has a pretty incisive postmortem on the reasons for Through the Never's resounding floppage (which Ulrich of course won't yet admit), including the band's ho-hum choice of directors, the film's unusual and confusing premise, and the proximity of its release to the surefire blockbuster Gravity, which allowed TnT only a week on the IMAX 3-D screens on which it looks best.

Also, as our own Sherilyn Connelly points out, Through the Never just wasn't that good: it was "repetitive," "grim," and "humorless," which -- come to think of it -- sounds sorta like the Metallica concert experience we know. (And still love.)

All is not lost, however. As the folks at Metal Injection reassure, the film's soundtrack is selling briskly at 37,000 copies so far, and there's good reason to think that if the band can get a DVD out by holiday season, it will move plenty of units. At this point though, it seems best not to expect a sequel. Which is just fine with us.

-- @iPORT

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Ian S. Port


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