Need to hypnotize yourself through the slog of this Monday morning? Well, listen up: Since Friday afternoon, Univision's "Latino Mix" Bay Area radio station at 105.7/100.7 FM has been playing Nelly's "Hot in Herre" on continuous loop as it prepare to change formats. Yes, all weekend long. The stunt is fairly common in radio when stations switch formats -- as Radioinsight points out, KKRG in Albuquerque looped Frank Sinatra's "New York New York" for four days two weeks ago before beginning a new format. And a station in Austin even did the loop thing with "Hot in Herre" back in 2003.
But something about this station, this song, and this moment has caught the attention of the country. The Latino Mix stunt has grabbed headlines throughout major media, at Vice and Gawker and even USA Today. There is a strangely hypnotic quality to listening to Nelly's 2002 smash hit endlessly on a loop. You feel like it's Friday night no matter what you're doing. But if you want to get lost in the magic, you better start listening soon.
It looks, according to Nelly's own Twitter, like the "Hot in Herre" stunt will end today, Monday, March, 17, at 5 p.m. -- at which time the format change will presumably be complete. You can listen to the loop online, or tune in to 105.7 or 100.7 FM if you're in the Bay Area.