Wired Magazine Biometric Superbowl Party

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Wired Biometric Super Bowl Party

Instead of you know, watching the actual game, we attended the Wired Magazine "watch the Superbowl ads party" at the Wired offices in SOMA, where Innerscope Research conducted a study on over 30 subjects' emotional reactions to the Superbowl ads. Read more in Andrew Mager's "The Superbowl Meets Social Science"and click through for the scene.

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