5 Ways to Give Your Small Business a Digital Edge

Technology has become so important that you cannot afford to ignore it anymore, no matter the size of your business.
Used correctly, tech tools give you the chance to increase your small business’ visibility, not to mention increase sales, leads, and inquiries. Going digital is not an option, it is a necessity. Consumers are king and you are no longer able to control the buying experience without reaching them where they are.
People want nothing but the best when it comes to gods, products, and services. If you don’t adopt a digital strategy, you will only lose out on customers and growth.
Invest in digital transformation right now and secure the future of your business. In this article, we’ll cover:
● The importance of interacting with consumers on social media
● How to multiply your selling points
● The essential app you need to run your business
● The advantages of sending invoices via email
● Competitor analysis tools
#1 Focus on Social Media Platforms
Roughly 90 percent of adults in the UK were active Internet users in 2018.
This tells us that regular individuals spend more and more time online. Instead of streaming movies or music, people check into their social media accounts. Once you figure out what you want to achieve — ad clicks, an engaged audience, or brand recognition — establish which platforms are the best. The most popular ones are:
● Facebook
● YouTube
● WhatsApp
● Instagram
● Twitter
Never make assumptions about where your target market spends time on the Internet. These are the best places to market your products and services. If you are not already on social media, don’t lose time in choosing the top two for your business.
#2 Double Your Selling Points
A shop can have one or more selling points, depending on its needs. How many selling points do you have? If the answer is one, you are most likely losing out on a huge amount of sales. One PoS limits the number of transactions you can finalise. Have various unique selling points — digital touchpoints, multiple shops, an online store, etc. More choice will draw more attention to your small business.
What you need to start is good PoS software and a couple of tablets. Make it possible for customers (both current and future), to check out things on their own.
#3 Run Your Business Through Google Drive
Google Drive is well known, and for good reason. Google wants to make it much simpler to store your files and work on documents within your business.
With this cloud-based storage system, you can:
● Convert PDFs to text
● Use Docs for form creation, better templates, voice typing, research tools and more
● Share and collaborate

Paper documents can be quite risky, and PC-based documents are quickly becoming outdated, so you are typically better off using Google Drive. The offline mode lets you view files even if you do not have an Internet connection. When you need to pass documents in your organisation, you just choose the files that you wish to share and click Share.
#4 Reduce Time and Paper by Using Invoicing Software
With invoicing software, you can automatically generate invoices for the services and products provided. You can automate routine tasks and reduce human errors, like sending an email to the wrong recipient. The payments are secure, so you can accept credit card payment on your invoices. Your clients can pay online at any time, while using the payment method they prefer.
Don’t spend your valuable resources on manual invoicing. It’s a time-consuming and complicated task. Think of all the work you could get done if you use invoicing software. Set up the program to send invoices at specific times and dates. You can run your business while the system generates bills.
Invoicing software allows for personalisation. You can select a pre-made template from the gallery and create professional-looking invoices. It’s equally possible to download templates for small business invoices from the Internet. Needless to say, the invoices should respect some requirements. Visit gov.uk to get a better idea of what details need to be included. As a rule, it is required to include the following pieces of information:
● Title
● Dates
● Invoice number
● Info about your company
● Info about the client
● Product/ service description
● Price
● VAT
● Total
#5 Use Competitive Analysis Tools
Thanks to competitive analysis tools, you can spy on other small businesses and figure out how you measure up against them. SEMrush, for example, helps you identify what keywords and phrases can get the most search traffic. This helps you understand who your competition is from a SEO perspective. With a tool like SEMrush, you can monitor your current and past rankings, which in turn lets you figure out what worked and what needs to be improved. Finally, yet importantly, you can find great advertising opportunities through Google AdWords.
There are many competitive analysis tools that you can take advantage of. Examples include but are not limited to Sprout Social, MozBar, and Feedly. Pay close attention to advertising. It must not be deceptive. Even if you make comparisons, don’t make false claims about the competitor’s products.

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