Tiesta Tea – Bottled up at Safeway

In today’s food and beverage scene, there has been an unprecedented exploration of flavors and ingredients. There have been countless trends that have come and gone, but the cold brew trend is here to stay. Spurred by the popularity of cold brew coffee, consumers are now looking to cold brew tea as a healthy alternative.

Consumers are increasingly looking for ready-to-drink beverages in their local grocery stores as they shop for convenient, ready-to-eat meals, and liquid tea tops that list. A Nielsen study published this year highlights how liquid tea had the highest dollar percentage growth of any category in grocery at 19.5%.

Tiesta Tea has announced the expansion of 4 of their functional, ready-to-drink cold brew teas in all Safeway NorCal stores. Each cold brew tea is under 50 calories and contains 1 to 8 grams of sugar. Tiesta Tea’s unique cold brew process creates a smoother, bolder taste to refresh the on-the-go shopper without adding the unwanted sugar and calories of a typical ready-to-drink beverage. Each cold brew tea offers a different health
benefit based off of the loose tea ingredients:

Energizer – Black Thai Tropical: Papaya Citrus Black Tea with a splash of guava; an invigorating blend of black tea with exotic bursts of papaya and mango.

Slenderizer – Lean Green Machine: Lemon Citrus Green Tea with a splash of agave; a citrus twist of green tea.

Immunity – Maui Mango: Mango Pineapple Fruit Tea with a splash of passion fruit; tropical fruit tea that brings the beach to you with hints of pineapple and mango.

Relaxer – Lavender Chamomile: Soft Chamomile Herbal Tea with a splash of vanilla; a soft herbal tea with a dreamy combination of lavender and chamomile.

“We are excited for our first ever cold brew tea line and to add value to our customers’ busy lifestyle. We didn’t take any shortcuts, using the full-leaf version of the tea, fruits and herbs to give the product an authentic taste combined with the smoothness of our Cold Brew process.” says Dan Klein, CEO of Tiesta Tea.

The cold brew teas will be hitting shelves in all 286 Safeway NorCal stores in August for $3.49 per bottle.

Tiesta Tea, a Chicago based company, was founded by two childhood friends passionate about great tasting beverages. The company is committed to using real, high quality tea leaves and ingredients to make finding the right loose tea simple and affordable. Tiesta Tea products are now available in over 7,000 grocery stores and cafes across the United States. The company’s founders were featured on Inc’s “Rising Stars – 30 Under 30” list in 2018 and the company was also listed on the Inc. 5000 “Fastest Growing Company” list in 2017. For more information about Tiesta Tea, visit tiestatea.com.

Rachel Heinzinger

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