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Thursday, October 18, 2007

LastNight: Murdoch, Tom, and MC Hammer: MySpace Party Notes

Posted By on Thu, Oct 18, 2007 at 11:15 AM

click to enlarge myspace_party_thumb.jpg

By Ty Callister

Photo Courtesy of FlickR's random0

MySpace hosted a stylish nightclub-esque party on Wednesday night at the Museum of Modern Art, marking the official “soft launch” of MySpace’s new San Francisco office. Famous attendees included MySpace overlord Rupert Murdoch, MySpace co-founder Chris DeWolfe, YouTube CEO Chad Hurley, and rapper-turned-internet-entrepreneur MC Hammer.

Contrary to what some anticipated, the launch party did not include an announcement with further details about the new MySpace office.

According to an alleged insider e-mail received by the tech blog Valleywag, the new MySpace office will hire 200 Bay Area employees over the course of the next year and a half, and the office will be located in the SoMA district near AT&T Park. But neither Murdoch nor DeWolfe has confirmed this with an official announcement, and MySpace communications coordinator Jessica Bass told SF Weekly that no details could be confirmed at this point.

MySpace is the third Internet giant to announce a new San Francisco office in recent months, following on the coat tails of both Wikimedia and Google.

The launch party’s estimated 350 attendees were an exclusive crowd of corporate execs, insider journalists, and geeks from various tech companies—from giants like Google to various small start-ups. As MC Hammer told SF Weekly, “Everybody who’s somebody is here, as far as the tech world goes.”

However, conspicuously missing from the crowd was the ubiquitous “face of MySpace” Tom Anderson, as well as the MySpace porn stars who always try to add you as a friend.

Highlights of the event included a white carpet entrance, dancing rainbow lights, tons of free wine, Hammer’s stylish brown suit and tie, and, most impressive, the 76-year-old Murdoch’s ability to stay awake far past his bed time.

Event disappointments included the abundance of faux hawks, and the fact that the caterers had to wear cheesy MySpace t-shirts even though they’re not even employees of MySpace.

The event was co-hosted by the magazine 7x7, although the only evidence of them being there was a stack of free copies of their magazine at the entrance.

Several attendees interviewed said they would be interested in working for MySpace San Francisco once the office opens up. For now, MySpace’s only public attempt to fill up the new office has been a Craig’s List ad for a Director of Development.

MySpace’s party conflicted with a Microsoft event going on at the same time. This may have been purposeful considering the fact that Microsoft has recently discussed buying a stake in MySpace’s rival Facebook, as one of the night’s partiers said, “What I love about Rupert is he’s just a blatant, unabashed capitalist.”

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