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Tuesday, April 28, 2009

Why? Because It's Cool: San Francisco's Old Mint Bedazzled By Seven HD Projectors

Posted By on Tue, Apr 28, 2009 at 9:59 AM

The bad news: This stellar display of HD light show projection by Obscura Digital is almost certainly the precursor to the next wave of high-tech Budweiser and Coors ads that we'll one day tune out.

In the meantime, however, the San Francisco company's recent transformation of the city's Old Mint into a 3D palate is still pretty darn cool. We can be jaded tomorrow.

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" is a staff writer and columnist for SF Weekly, which he has written for since 2007. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers... more


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