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Tuesday, January 11, 2011

Levi's Suing Dolce & Gabbana For Copying Pocket Stitching

Posted By on Tue, Jan 11, 2011 at 6:25 PM

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Levi's is suing another fashion label for trademark infringement alleging it copied the Levi's double- arch stitching design and ribbon tab on the back pocket.

The San Francisco-based jeans company filed a lawsuit in federal court in San Francisco Wednesday against Italian fashion house Dolce & Gabbana, saying they've breached a 1998 settlement agreement between the two companies over similar allegations.

Levis has also filed a petition with the United States Patent and Trademark Office asking it to cancel D&G's patent of the pocket stitching.


Levis had first confronted D&G about using the tab on their back

pocket seam (a la Levi's red tab) in 1997. At that time, the two companies

entered into a settlement agreement, with D&G agreeing to no

longer make jeans that had the tab.

But Levis says D&G has started selling spring/summer 2011 jeans

with the pocket tabs as well as pocket stitching similar to Levi's. Levi's claims to have sold the jeans with the

tab and stitching pocket combination since 1936.

D&G is not the first company that has faced legal action from

Levi's for copying its tab and  stitching. According to a 2007 New York

Times story, Levi's had filed nearly 100 lawsuits against jeans

manufacturers since 2001:

The company's team of denim detectives -- there are 40 across the world,

scouring boutiques and department stores -- has spotted what they

considered offending stitches on jeans from the biggest names in the

clothing business: Guess, Zegna, Esprit, Lucky Brand and Zumiez, to name

a few.

Talk about distressed jeans.

Follow us on Twitter at @TheSnitchSF and @SFWeekly 

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Lauren Smiley


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