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Tuesday, March 29, 2011

PETA Asks S.F. to Take the 'Loin' Out of the Tenderloin

Posted By on Tue, Mar 29, 2011 at 12:41 PM

click to enlarge Does this really represent the TL?
  • Does this really represent the TL?

What is it they say? Only in San Francisco ...

The People for Ethical Treatment of Animals, better known as PETA, fired off a letter to Mayor Ed Lee today asking that the city change the name of the Tenderloin to something a little more animal-friendly.

Tracy Reiman, vice president of PETA, explains to the mayor that the name "Tenderloin" only conjures up images of meat, meat, and more meat.

"By discarding an outdated moniker that evokes the horrors of the meat trade, you'll be sending a strong message to progressive businesses and health-conscious residents that this neighborhood is ready for a fresh start," the letter reads.

Instead, PETA offers up a more soy-based name for the diverse neighborhood, known for its crime, liquor stores, and residential hotels: Tempeh District.

"Tempeh, a protein-packed food made from soybeans, is a healthy, cruelty-free meat substitute," Reiman said. "In contrast, tenderloin comes from real suffering."

She explains in the letter how piglets have their tails and testicles cut off without being given any painkillers and breeding cows are confined to metal crates that are so tiny that the animals cannot even turn around.

PETA then takes its argument a step further. The Tenderloin might be well kown for its crime, prostitution, and corruption, but slaughterhouses are far worse when it comes to violating laws. So what better way to change the seedy neighborhood's image than to give it a more veggie-friendly name that reflects healthy practices, PETA asks?

And if Tempeh doesn't work, how about Granola Flats?

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About The Author

Erin Sherbert

Erin Sherbert

Erin Sherbert was the Online News Editor for SF Weekly from 2010 to 2015. She's a Texas native and has a closet full of cowboy boots to prove it.


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