Israeli entrepreneur Rotem Guez tells media outlets that he has legally changed his name to "Mark Zuckerberg," but not because he admires the Silicon Valley tech guru, or because he likes the name.
No, he came up with an even better reason: to piss off Facebook, which is threatening to sue him.
"If you want to sue me, you're going to have to sue Mark Zuckerberg," he tells Facebook.
Facebook had no comment about Guez's new alias; however, the company's lawyer was putting pressure on Guez this week, telling him he needs to close his
online business, Like Store, claiming that it's illegal.
Like Store works to enhance companies' online reputations by offering Facebook users free content that is only accessible when they click "like" on the companies' profiles.
It's not the first time Facebook has had to duke it out with another Mark Zuckerberg. Remember the Indiana bankruptcy attorney who's birth name actually is Mark Zuckerberg? Despite the fact that Indiana's Mark S. Zuckerberg had been practicing law long before Facebook's Zuckerberg had even graduate junior high school, Facebook couldn't believe there was another Zuck out there. So the company took the draconian step of deleting Mark S. Zuckerberg's profile, assuming it was a hoax.
"Other than the name and our Jewish upbringing, the two of us have little else in common," attorney Mark S. Zuckerberg wrote on his website.
We're guessing the same could be said for Guez and Zuckerberg.