Get SF Weekly Newsletters

Friday, September 28, 2012

Apple CEO Tim Cook Says He's Sorry for Creating Such a Crappy Apple Map

Posted By on Fri, Sep 28, 2012 at 9:14 AM

click to enlarge Rotton apple?
  • Rotton apple?

This morning Apple issued an apology to the masses for its unfortunate mapping glitches that have frustrated consumers trying to get from Point A to Point B over the last week.

As many of you Apple junkies already know, the Bay Area-based company last week released an update to its iPhone and iPad operating system, which replaced Google Maps with Apple's own map application. Sounds wonderful -- until you notice things like the Bay Bridge isn't where it's supposed to be!

Apple users lamented the new change, claiming the map software offers fewer details, lacks directions, and has generally misplaced landmarks, just to name a few complaints.



In case you weren't on Apple's website today, here's the regretful missive from Tim Cook, Apple's CEO:

To our customers,


At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment.

We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS.

As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day.

In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.



While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.



Tim Cook


Apple's CEO

Follow us on Twitter at @TheSnitchSF

and @SFWeekly

  • Pin It

Tags: , , , ,

About The Author

Erin Sherbert

Erin Sherbert

Bio:
Erin Sherbert has been Online News Editor for SF Weekly since 2010. She's a Texas native and has a closet full of cowboy boots to prove it.

Comments

Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook

Slideshows

  • Jack White at the Bill Graham Civic Auditorium
    Jack White and his band performed at Bill Graham Civic Auditorium on Friday and Saturday nights in front of sold out audiences. Jack entertained his fans with music that included songs from his days with The White Stripes, and The Raconteurs, as well as hits from his solo albums; Blunderbuss and Lazaretto. Photography by Sugarwolf.
  • San Francisco Street Food Festival 2014
    The San Francisco Street Food Festival was another success this year. Dozens of vendors with original, unheard-of creations, such as deep fried mac and cheese on a stick, black pea paste pancakes, and Korean quesadillas. Then there was the comfort foods we've grown accustomed to, like creme bruleé, shrimp rolls, and pound cake. Photographs by Mabel Jimenez.