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Thursday, December 13, 2012

U.C. Logo: Gavin Newsom Is Not a Fan

Posted By on Thu, Dec 13, 2012 at 11:59 AM

click to enlarge gavinbutton_thumb_216x216.jpg

Erstwhile San Francisco Mayor Gavin Newsom was a master of government by press release, the Picasso of symbolic leadership. He's now lieutenant governor, a job with a relationship to weightiness and responsibility akin to Picasso's relationship with photorealism.

So it came as little surprise when Newsom fired off an indignant letter to University of California president Mark Yudof, piggybacking on the issue du jour: the awfulness of the University of California's new logo.

The embattled university system has explained away its miserable new logo as a symbol of today's UC. But when Newsom of all people tells you your symbolism sucks, you should listen. It'd be like Phil Spector telling you your wig is odd-looking.

See Newsom's missive below:

click to enlarge rsz_1gavin_letter.jpg

You can also read that letter here.

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" is a staff writer and columnist for SF Weekly, which he has written for since 2007. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers... more


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