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Wednesday, August 21, 2013

Happy Birthday, America's Cup! Have We Found the Gift for You...

Posted By on Wed, Aug 21, 2013 at 1:59 PM

click to enlarge Why buy one when you can buy two for twice the price?
  • Why buy one when you can buy two for twice the price?

One hundred and sixty-two years ago tomorrow, one of the great quotes entered the cultural lexicon. When the schooner America trounced its English competition on Aug. 22, 1851, Queen Victoria turned to an underling and asked who came second. "Your majesty," he replied, "there is no second."

Sadly, when discussing the current iteration of the America's Cup, this quote can be repurposed to describe the number of boats racing on the water.

So, on a happier note, the Cup turns 162 tomorrow. And those in need of a Cup-related gift could do worse than running down to the Pier 27 Louis Vuitton pop-up store and throwing down $1,430 for this limited edition Louis Vuitton San Francisco Neverfull Tote Bag.

Folks at Louis Vuitton declined to tell us how many of these bags were produced and how many remain. But they do claim the novelty and "San Francisco Giants colors" have helped them to sell well enough. Haggling, your humble narrator is told, is not encouraged. You can't negotiate a deal if you want to buy multiple bags.

See Also: The problem with marketing the America's Cup as "NASCAR on Water" is you create NASCAR on water

The terms "Louis Vuitton" and "practical" aren't the most often paired. But the company did think to negotiate an out in its sponsorship of the America's Cup that allowed it a refund of $1 million per boat if fewer than six teams signed on to challenge Oracle Team USA.

Only three did so, and LV is due $3 million.

Those 3 million bucks, incidentally, could buy you around 2,100 of these tote bags -- or 75,000 of this handsome blue number from Nine West.

Egad! Those are Dodgers colors.

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About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


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