Earlier this month we reported that the whimsical online persona of San Francisco's ever-present, low-hanging moisture, @KarlTheFog, cashed in.
The Twitter celebrity is now an official "weather adviser" for Virgin Airlines. As we put it before, "there's a distinction between enjoying twee tweets and having them marketed to your demographic. That's distinctly less whimsical."
Well, the demographic is expanding and the whimsy, assuming such things are inversely proportional, is decreasing. It was today announced that @KarlTheFog has accepted yet another corporate gig: helming "the San Francisco Travel Association's Facebook page, posting his unique perspectives as the city's famous fog and other endearing attributes throughout the day."
Even native San Franciscans may come to think there is such a thing as too much fog.
See Also: Karl the Fog Explains How He Got His Gig
Mr. The Fog's new corporate paymasters* expressed giddiness with their recent hire; puns were involved:
is the first time we've invited someone to take over our Facebook page
and we're excited to welcome one of San Francisco's newest and 'biggest'
celebrities, Karl the Fog," said Joe D'Alessandro, president and CEO of
the San Francisco Travel Association. "Since the launch of our Local's
Guide at www.sanfrancisco.travel,
we've identified passionate locals and influencers and invited them to
tell us what they love about the city. Karl the Fog is one such
personality and he has grown quite a following over the past couple of
years. He is our quick-witted San Francisco Fog and his
community loves him. No doubt our community of 548,000-plus Facebook
followers will too."