Regardless of whether you're on team Anna Roth or team Joe Eskenazi -- that is, pro- or anti-Olympics -- we think you'll agree that the real winners are these ads and pro-LGBT videos featuring ladies kissing, sweet gay families, and men in tights that are in response to Russia's virulent anti-gay laws and homophobia in the 2014 Winter Gaymes.
Canada unsurprisingly led the pack with this video from The Canadian Institute of Diversity and Inclusiveness, showing two male lugers in outfits appropriate for just one of two places, a luge track, or the Folsom Street Fair, thrusting into each other, with a caption that read: "The Olympics have always been a little gay. Let's fight to keep them that way."
Video after the jump.
In Norway, for the first time ever, TV advertisements were allowed during the Olympic Games and the first one aired featured a pretty lady walking through an airport as a slew of talented athletes try to impress her -- including Norwegian former world champion Anders Solum (freestyle football), Edward Strand (alpine), and Sune Wentzel (frisbee) -- only for her to be greeted by her equally hot female lover.
Another company that came out in support of gay rights was Google, though not an official Olympic sponsor, which timed the release of its rainbow logo doodle on its homepage worldwide at the same time the opening ceremony was taking place in Russia.
Similarly, AT&T published a blog post on Feb. 4 condemning Russia's policies, writing:
"AT&T has a long and proud history of support for the LGBT community in the United States and everywhere around the world where we do business. We support LGBT equality globally and we condemn violence, discrimination and harassment targeted against LGBT individuals everywhere."
The company hopes you'll remember this sentiment the next time your wireless lags as you're trying to watch Looking.
And, speaking of another white, viscous liquid favored by gays, Chobani yogurt also came out in support of LGBT rights to the AP:
"It's disappointing that in 2014 this is still an issue," Chobani CEO Hamdi Ulukaya said. "We are against all laws and practices that discriminate in any way, whether it be where you come from or who you love."
While Canada and yogurt and station wagons are taking one for the gay team, most of the official Olympic sponsors, such as McDonald's and Coca-Cola, have stayed mum on the issue, prompting an outbreak of protests worldwide, in London, Paris, Jerusalem, St. Petersburg, Russia, and of course, in San Francisco.
Since the Internet always wins, we expect more videos, statements, and foodstuff wars to come. In the meantime, we'll be watching this Olympics Hunger Games parody. If you'd like to learn more about Sochi Olympic sponsors, find memes, or make your own, visit CheersToSochi.org, a resource for people to continue the conversation about LGBT rights in Russia.
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