Texting and driving is one of those despicable activities we've all participated in at one time or another (admit it!). And while cops and politicians have done their damndest to scare you into stashing your phone and watching the road, it really hasn't worked.
But you know what might work? Public shaming. Because humiliation is an effective weapon.
Which is why you really need to check out this Twitspotting website (stands for Texting while in traffic), which features photos of non-attentive drivers tapping away on their smartphones while cruising on Bay Area roads. The website, started by local graphic designer Brian Singer, is making its way onto billboards in San Francisco and beyond.
Although Singer acknowledges that the whole site appears to be a public shaming campaign, that's not really the point. He told KTVU that as a passenger on the road, he couldn't help but take note -- and then take photos -- of all the preoccupied drivers on the roads, namely Highway 101.
"On any given day I might see 20 to 30 people using their phones while driving and I might be able to capture one or two photos," Singer told KTVU.
The campaign is definitely catching some attention. So far, there are 11 billboards in San Francisco and on the Peninsula featuring photos of these texting drivers. Cops in far away places like Kansas are even calling Singer to get similar campaigns started in their hometowns., the news station reports.
"The people on the billboards and the website are just examples," Singer explained. "It's not anything personal against them. It's just a way of saying, 'Hey, this behavior is rampant and what can we do to stop it?'"
In any event, if you're a prolific texter and driver, you might want to check out the site to see if you're famous yet.