Alas, there is a cheaper and less classy way to wed than a drunken night in Vegas.
Leave it to Uber to come up with an on-demand wedding service that allows couples to get hitched via a smartphone app. The feature -- offered Saturday only, as a special Pride weekend promotion -- included an on-site notary, scripted vows, a violinist, cake, and champagne.
Participants had only to request a wedding, drop a pin where they wanted it to take place, and wait for a driver to show up with the aforementioned retinue.
And lest you doubt Uber's commitment to instant gratification, the company promised to conclude each ceremony within an hour. That's far more efficient than eloping to the DooWop Diner Chapel, or even tying the knot at City Hall.
And eight impetuous couples took went for it.Here are pictures of a few, dutifully live-tweeted by Uber staff. One bride, Laurel Hechanova, described it as "surprisingly heartfelt."
All the same, UberWeddings could still qualify as the quintessential San Francisco experience: high-tech, streamlined, and unabashedly campy. They're also a sure sign that in San Francisco, no social ritual remains sacred. We're just hoping these lovely wedding albums aren't housed exclusively on Twitter and Pinterest.
If only Facebook had done this, Stunt would have been AWESOMENESS: Uber Turns Gay Marriage Into A Marketing Stunt http://t.co/6AvNq7ML4W— Kara Swisher (@karaswisher) June 27, 2014