Just as gay bars tend to be heavily slanted towards men over women, the same unfair dynamic has played itself out online. Hook-up apps such as Grindr, Scruff, Planet Romeo and the like all skew pretty much exclusively male, and they do so by design. And even as those apps have entered public consciousness via late-night TV, there remains a sort of tumbleweed-strewn desert where an online community for women who love women ought to be.
Well, Mother Nature abhors and a vacuum, and so does Robyn Exton, the founder of HER
. HER is not a brand-new app, but a re-launch of the pre-existing Dattch, and it’s just arrived in San Francisco.
“The way I would best describe it is as the complete opposite of Grindr,” Exton tells me by phone. “It’s a combination of Pinterest, Facebook Chat and Instagram, and it’s used for a variety of different relationships, to chat online, and to meet new friends,” as well as for hunting for that special someone, which was Dattch’s focus.