Hardest Working DJ in San Francisco

DJ Primo

Paris Hilton, Elijah Wood, Thom Yorke, maybe even your 70-year-old grandmother — everyone is trying to be a DJ these days. But while the desire is there, many lack that all-consuming passion for music that lies in the heart of the craft. Not so with local selector DJ Primo, who, since time immemorial, has been a prolific force in turning people on to a world of new and rediscovered sounds: '60s R&B (Oldies Nite, first and third Fridays at the Knockout, 3223 Mission St., 550-6994, TheKnockoutSF.com), slow jams and low-rider ballads (Lost & Found, every Tuesday at the Make-Out Room, 3225 22nd St., 647-2888, MakeOutRoom.com), Northern soul (Night Beat, every Fourth Saturday at Edinburgh Castle Pub, 950 Geary St., 885-4074, CastleNews.com), and even Italian disco (2 Men Will Move You, Second Saturdays at Amnesia, 853 Valencia St., 970-0012, AmnesiaTheBar.com).

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