Ad Hock

You may not have heard of Portal A, a video production company formed by three East Bay twentysomethings, but odds are you’ve seen one of the company’s viral videos, particularly if you follow politics or sports. During Mayor Ed Lee’s re-election campaign, Portal A crafted one of the most bizarre (and successful) videos in history, “2 Legit 2 Quit” which featured MC Hammer, the Giants’ Brian Wilson, and lyrics like, “only 5-foot-5, but he gets shit done.” You might also remember Portal A’s ad for Proposition 29, the California ballot measure that would have taxed cigarettes: “I support big tobacco because they killed my wife. And that’s one less mouth to feed,” an overalls-wearing farmer deadpans. Tonight, Portal A’s Nate Houghteling, Zach Blume, and Kai Hasson screen some of their amazing videos and give us the lowdown on how to harness the power of viral.
Thu., Feb. 7, 7 p.m., 2013

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