Bad Ideas from the 1970s: Jerry Lewis Cinema Franchises Were a Nutty Disaster

At the dawn of the 1970s, the vague-sounding National Cinemas Corp. approached Jerry Lewis about lending his name, likeness, and reputation to a mom 'n' pop movie theater franchise. Jerry himself wouldn't have to do a whole heck of a lot other than sit back and let the big bucks would roll in. Are you beginning to see where Krusty the Klown gets his ideas?

As Cinelog explains, the idea was that mom 'n pop would put down tens of thousands of dollars and would run the theater by themselves, thus keeping the overhead low. They would also show only second-run, family-friendly films … and therein lay the Achilles' heel of the Jerry Lewis Cinemas.

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