As purveyors of print and worshipers of the written word, we are one voice adding to many in the conversation regarding the survival of the physical book, and by proxy, physical bookstores. The discussion has been going on since the Internet reared its ugly, yet hypnotically fascinating head. As bookstore after bookstore joins the ranks of closed businesses across the country and reader after reader bows down to praise the e-reader, the talk of the sustainability and survival of print has grown from a concerned murmur to a frenzied outcry. Never is the seeming trend more apparent than when a local icon is threatened. Not one, but two San Francisco bookstores are facing the possibility of closing their doors due to languishing book sales and outrageous rent increases.