Tokyo's h.Naoto: More Style than Lady Gaga's Latest Gag

Gothic. Lolita. Punk. A major player in the popularization of these trends is the Japanese brand h.Naoto. A store is scheduled to open soon at New People in Japantown, the first location outside of Japan. If you like Betsey Johnson, love Alexander McQueen, are maybe into vampires, and actually care about uniqueness, you'll love h.Naoto.

Naoto Hirooka, creator and designer of h.Naoto, was here on Sunday to judge the Naoto Mania: Fashion Contest by Fans at the J-Pop Summit Fest. Though many of our favorite wearers of crazy shit were heading out of the city yesterday to some remote desert in Nevada, there were plenty left to participate.

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