I can fake my way through most pop culture situations, but occasionally more research is required. For example, thanks to my mad Google skillz I was able to write about the presence of the Evangelion movies at the J-POP Summit Festival a few weeks back without sounding like I didn't know what the heck I was talking about, even though I didn't know what the heck I was talking about.
But to review EvaNavi SF, a new iOS app that “that incorporates aspects from the hit Evangelion 2.0 sci-fi anime property to guide users to 60 notable attractions around the city of San Francisco,” I knew I would have to step up my game and actually watch the sci-fi anime property in question. If I wasn't familiar with the Evangelion movies, specifically Evangelion: 2.0 You Can (Not) Advance, the app probably wouldn't make a lick of sense.
Turns out EvaNavi made exactly as much sense as it would have if I hadn't watched the Evangelion movies — which were gorgeous, if frequently nonsensical, and I'm looking forward to Evangelion 3.0 You Can (Not) Redo — and “incorporating aspects” basically means overlaying a brand that otherwise has no real connection to the product. It's a proud tradition that dates back decades, hence the existence of (to name the most obvious example) Star Wars toothpaste.
All that said, it's a fun little app, and as a good a way as any to discover something new-to-you in San Francisco.