It didn't take long for the creative geniuses behind fast-food marketing to come up with a new way to make you fat in the New Year. Earlier this week we noticed a new menu item at our local Burger King, with the slogan “Jalapeño and Cheddar In it. Not on it.”
Now, we've heard of stuffed-crust pizza, but not many cheese-stuffed burgers. And while the Jalapeño and Cheddar BK Stuffed Steakhouse burger ($3.99, $6.09 for the meal combo) is no chicken cordon bleu, the burger does have bits of cheddar cheese and jalapeño mixed right into the meat patty. According to the press release, the marketing campaign and TV ads start Jan. 17.