Big news out of Copenhagen's food-focused MAD symposium today: California chefs Daniel Patterson and Roy Choi announced plans to collaborate on a new fast food chain, Loco'l. It will be focused on bringing healthy, high-quality food to underserved areas in the community and its first location will be in the Tenderloin, according to Inside Scoop.
The idea is to compete with chains like Burger King and McDonald's, but serving good-tasting, healthy food. So, the menu will have burgers, called smashes, that have things like beef combined with a grain/tofu mixture on whole grain buns developed by Tartine's Chad Robertson. There will also be rice bowls and salads, all priced at $2-$6.
[jump] San Francisco-based Patterson is best known for his exacting fine dining concepts like Coi, Alta CA, and Plum, while Choi is the progenitor of the Koji Korean BBQ truck which spawned the Korean taco and a million copycat food trucks. Both chefs have a history of working with health and food insecurity in underprivileged communities.
The Tenderloin location is supposed to open in spring 2015, with a Los Angeles location to follow quickly thereafter. Then, more locations in California, maybe the rest of the U.S., and the world to follow?