Don't Sound Like a Tool: How to Pronounce Coffee Regions

Don't Sound Like a Tool is SFoodie's series of audio

pronunciation guides to sort-of-common-but-not-obvious words we

keep encountering on wine lists and menus. No more shame, no more


no more godawful imitations of a language you don't speak.

Five years ago, when buying coffee all you had to remember was whether you preferred Kenyan beans or the Major Dickason's Blend. But Blue Bottle, Ritual, Four Barrel, and their ilk have brought to market smaller coffee-growing regions named in languages most of us have never heard.

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