Greg Mindel Provides Croissants to San Francisco with Neighbor

Some San Franciscans argue that the butter croissants from Sandbox Bakery, Patisserie Philippe, or Starter are the city's best. Others will tell you the city lacks a proper croissant.  Greg Mindel, a baker who has worked at Spruce and, more recently, William Werner's defunct Tell Tale Preserve Co., is entering the fight, channeling his considerable talents in to a new, croissant-based venture.

Mindel's new bakery, Neighbor, is currently selling wholesale croissants and other pastries to local coffee shops. “There aren't many great croissants in San Francisco,” Mindel told SF Weekly via email, “so I thought I could provide some. Croissants are the world between bread and pastry.”

Mindel's decision to start Neighbor derived from his desire to open

a brick-and-mortar pastry shop but a lack of startup funds. The

idea for the name “Neighbor” derives from Mindel always being “the

neighbor who bakes and then drops it off with his friends. Neighbor is

something I thought of because food for me is about community,

celebration, and sharing.” Mindel continues, “Eventually, I really want

to be that bakery in a neighborhood making great food, allowing the food

and the craft speak for itself.”

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