Hold My Avocado: S.F. Gets a Guacamole Exhibit

It's a marketing stunt, but deep down you had to know Guaclandia was coming.

Scientists have been grousing for years that periodic avocado shortages are a harbinger of the dystopia to come — maybe — but in the meantime, a “mobile avocado exhibit” at Fort Mason will nourish our dreams of alligator pears and their big, round pits.

Guaclandia (Friday and Saturday, July 27-28) is first and foremost a marketing creation by Big Avocado to get you to hashtag your way through aisles of aisles of that most millennial of produce. Wholly Guacamole launches its national tour here in a couple weeks with bottomless guac, a claw machine filled with avocado pool floats, pins, and dad hats plus innumerable selfie stations. According to the press release, you can also “enjoy inspiring tips on ‘keepin’ it real,’ ” which had better be a cosplayer in an avocado suit dispensing unsolicited life hacks and harsh truths.

Well, it’s free and guacamole is delicious, so let’s all go, maybe.

Guaclandia, Friday and Saturday, July 27-28, at the San Francisco Marathon Expo, Fort Mason. Free; more info.

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