Jaime Maldonado understands that the Mission is changing. But unlike some residents who mourn for the past and fight the future, he's willing to change with it. His pioneering, open-minded, forge-ahead spirit has earned Maldonado this year's Latino Heritage Month Business Award, to be awarded Tuesday.
La Victoria Bakery, Maldonado's business and a Mission staple for more than half a century, is an innovative company that's not afraid to evolve to stay successful. More than just another panaderia, La Victoria is also a community kitchen and a classroom, and will soon be a full-service restaurant (within the next six months, according to Maldonado).