An article today in Publishers Weekly revealed that San Francisco-based published McSweeney's is launching a cookbook imprint. The first release will be a quarterly publication from Momofuku's David Chang, to appear as a 112-page print periodical and an iPad app, while the second book ― due this summer ― will be Mission Street Food: Recipes and Ideas from an Improbable Restaurant.
Karen Leibowitz, who is writing the book with Mission Street Food chef-owner Anthony Myint (her husband), says that McSweeney's co-publisher Chris Ying proposed the book to them last summer. The couple has been working on the book even as Myint has been helping to open Commonwealth and transition Mission Street Food into Mission Chinese Food.
“The book is kind of like Mission Street Food itself ― not just one thing,” Leibowitz says. “We liked the idea that a cookbook for a restaurant within a restaurant should be like a book within a book.” To that end, half the book contains recipes from MSF's two-year run, while the other half will include the story of Mission Street Food and essays on the larger issues the project brings up, such as the restaurant's charitable mission and San Francisco's street-food movement.