Ritual Coffee Releases Branded Gram Scales

High-end, “third wave” coffee is currently coasting on a trend of precise measurements and the consistency that such precision affords. 

Scales, thermometers, grinders, refractometers — the coffee world keeps developing and refining the devices needed to “perfect” the roasting, grinding, and brewing of coffee to a flavorful tee. Home brewers, though saturated with home brewing devices from companies like Hario, Aeropress, and Clever haven't had easy access to inexpensive, accurate measuring devices. Eileen Hassi and Ritual Coffee hope to fill that void with the introduction of their Ritual-branded Gram Scale.

The pocket scale is Ritual's way of evening out the playing field between the home brewer and the professional roaster-retailer. “A good, affordable gram scale was the final item for people to be able to brew coffee at home exactly as we do at our coffee bars,” Hassi said. 
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