SF Weekly's Seven-Day Dish

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Potrero Hill baked good newbie Baked. (1415 18th St.) opened a few weeks ago, and the big question (besides “how many cupcakes can I stuff in my mouth?”) is: What's with the period at the end of the name? “It's just baked, period. Like, that's all there is, baked goods,” says co-owner Tina Fisher, who opened the bakery with partner Andrea Ortega. “We were just throwing out silly names. My friends jumped right on it. Plus, the name itself has a nice double meaning, especially here in San Francisco. It will be good for T-shirt sales down the road.” But hawking T-shirts takes a definite back seat to the goods themselves: Baked. specializes in sweetbreads, coffeecakes, and cookies, with a focus on reasonable prices. Most everything costs below $2. “We also have two of the best cookies around,” Fisher continues. “Peanut butter chocolate chip, with Reese's peanut butter cups in it, and chocolate cappuccino chip. Aside from the occasional cheddar scone, we don't do any savories. No croissants. We're going for the dessert crowd.” Go ahead, awaken your inner stoner. Baked. is open Monday through Wednesday 7:30 to 3:30 p.m.; and Thursday, Friday, Saturday 7:30 to 2:30 p.m., then 4:30 to 8 p.m. For more info call 415-826-9455.

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