The Hello Kitty Cafe Truck Is Back!

Speaking as someone who wears a pink Hello Kitty backpack while pedaling to work every morning, I can say definitively that her popularity has never been higher. (I get a “Nice backpack, bro!” shouted at me from passing cars at least twice a week.) So we're delighted to learn that the Hello Kitty Cafe Truck is returning to San Francisco this weekend, as part of the J-POP Summit, and then to San Jose's Santana Row later in August.

[jump] Didn't get Outside Lands tickets this year? This “mobile vehicle of cuteness” will be motoring into Fort Mason full of macarons, mini cakes, doughnuts and other “supercute goodies, each infused with unique Hello Kitty details for all to enjoy.” So get to the Marina early to stand in line behind patient 8-year-old girls and impatient 34-year-old arts editors possibly unafraid to cut ahead of those aforementioned 8-year-old girls in order to get a doughnut.

Can you believe Hello Kitty is 40 years old? (For what it's worth, Lisa Simpson would be about 33 if she were allowed to age.) But there's not a gray whisker on her, and sometime later this year, at an as-yet-unannounced location, Southern California will get a Hello Kitty Cafe full of snacks and Sanrio merch from the expanded Kitty universe. Hopefully the 405 can handle the extra traffic load from half the Bay Area driving down all at once.

Hello Kitty at the J-POP Summit, Fort Mason Center, 2 Marina Blvd., Saturday and Sunday, Aug. 8-9, 10:30 a.m. – 8:00 pm.   

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