“Scatter My Ashes at Bergdorf's”: Documenting That Store You Never Got Past the Windows Of

There's a potentially interesting, broad-appeal documentary to be made about the high-end New York department store Bergdorf Goodman, but Matthew Miele's Scatter My Ashes at Bergdorf's isn't quite it. A documentary shouldn't only be of interest to people who are already familiar with the subject, but those who can't afford to shop there or aren't dedicated followers of fashion are likely to find it less than engrossing, like a program they might find on E! while flipping channels, watch for a few minutes, then keep on flipping. Since the movie doubles as a roll call of upper-crust New York society, there's lots of plastic surgery, such as E! fashion mainstay Joan Rivers, actress Susan Lucci, and possible vampire (and definite steamed-apple aficionado) Karl Lagerfeld. The history and construction of the building is covered in some depth, without much acknowledgment of the fact that it's kind of bland-looking — except for David Hoey's seasonal window displays, one of the store's few aspects that can be enjoyed by the 99 percent. Hoey provides many of the movie's best moments; and really, he and charming fashion director Linda Fargo (who says she frequently gets mistaken for Anna Wintour, but has more of a Carol Burnett charisma) should get their own documentary. Maybe next season.

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