Watch The Music Video For Plush’s Shoegaze-Influenced New Track, “Sheer Power”

San Francisco’s Plush makes a return from its 2015 debut, Pine, with “Sheer Power,” the first single from their latest EP, April’s Please. It’s a delicate yet sturdy nod to classic indie-rock with a heavy dose of moody shoegaze, and it doesn’t disappoint.

The opening notes of “Sheer Power” are reminiscent of the mood and tone of English indie-pop act The xx’s solemn yet infinitely sexy 2009 debut, xx. But as the drums set in, the tune quickly transforms into one much more tinted by ’90s era alternative bands, like Pavement and Yo La Tengo, two acts which heavily influenced frontwoman Karli Helm’s gorgeously melancholic vocals, as well as Eva Treadway’s backing harmonies.

The track and video, which Helm says was directed and shot by two close friends, dive into the space between danger and bliss — dim, hazy, beautiful, and vacant — as Helm pleads, “Don’t let me out of here.” Weapons and flames become less threatening when paired against a pastel backdrop, seemingly a metaphor for the ways we look past the cues of toxic relationships when we’re in love.

The quartet, formed in part by members of local darlings The She’s (Eva Treadway, Sinclair Riley), has been making waves for the past two years. Recently, they signed with independent label Father/Daughter records, and they just kicked off their first-ever East Coast tour over the weekend.


Plush returns to the Bay Area for a show on Thursday, August 30 at Bottom of the Hill. More info here. 

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