Pimps are people who sell things. Joy is a feeling of happiness. Put them together and what do you get? The Brooklyn funk and soul band Pimps of Joytime.
“Play” — premiered today on SF Weekly — is a new single off the quintet’s upcoming album, Third Wall Chronicles, out Friday, March 24. Filled with funky horns and slinky chords, this boisterous track has such a cinematic flair to it that it wouldn’t be hard to imagine it playing during the closing credits of a movie. Inspired by disco-era pop, frontman Brian Jay spews sweet nothings in his sugary sweet falsetto, and the harmonized chorus at the end is the icing on top.
“I just wanted to make something light and fun,” Jays says, and we can vouch that he accomplished that goal with aplomb.
Catch Pimps of Joytime at 9 p.m., Saturday, March 11, at the Fillmore. More info here.