Taylor Swift's open letter to Apple, which she penned Sunday, seems to have been the death blow for Apple Music's customer acquisition plans. Early today, after reading Swift's letter, Senior Vice President of Internet Services and Software Eddy Cue tweeted that the company had decided to change its course, and pay songwriters and artists for streams acquired during customer's free three-month trial period.
In an interview with Billboard, Cue said Swift's letter had a major impact on his decision.
“When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change,” Cue said. “And so that's why we decide we will now pay artists during the trial period.”
Kudos to T-Swift for using her voice to stand up for the little guys (and herself). If I had a fraction of a penny for every time a tech giant backed down to the music industry, I'd had about as much as most artists earn per stream.
Swift wasn't the only one to speak out. Anton Newcombe of Brian Jonestown Massacre was among the chorus of dissent, telling Billboard “fuck these satanic corporations.”