There's something fitting about naming a lo-fi garage-pop song after a dying analog art form, not to mention shooting the music video for it with an 8mm filter.
Enter “Photography Is Over,” the newest track from San Francisco band Jet Trash. The upbeat surf-rock song has a sun-baked, sand-in-the-cracks grit to it, replete with energetic guitar riffs and catchy lyrics. Singer/guitarist Paul Kemp says that the lyrics for the song were inspired by a conversation he had with drummer Robby Justesen about how cell phones and modern technology have effected society. “There seems to be a constant desire for instant digital entertainment these days,” he says. “Very few young people are going to sit around patiently waiting for film to develop anymore [and] it just seemed like a really interesting theme to explore.”
[jump] The music video, premiered today on All Shook Down, was shot all over San Francisco in places like the Mission, Dolores Park, Noe Valley, Haight Street, Baker Beach, and the Sutro Bath caves. There's a carefree, endless summer vibe to the footage, which depicts backyard house parties, live shows, friends hanging out, girls tanning at the beach, and other random adventures. As Kemp says, “We were trying to capture the excitement of having random summer adventures in the city.” Afterwards, an 8mm filter was added to the footage to give it “a vintage feel, like the intro to the show The Wonder Years,” adds Kemp.
The theme of analog verses digital is also present in the quartet's self-titled July 2015 EP, which is unsurprisingly available in both digital and cassette form. There's a DIY ethos drives the project, which was recorded with both digital and retro instruments and equipment.
Jet Trash formed in 2013 and is comprised of a group of friends: Kemp, Keith Shughrou (guitar, backing vocals), Marshall Fassino (bass, vocals), and Justesen (drums). Though their music is all about having fun, there's an intentional simplicity behind it, as evidenced by their love for things of the past and tendency to wear black, non-logo clothing for performances. Says Kemp: “At the end of the day, it's more honest that way.”