Apple's Secret Sales Tricks Leaked

Have you ever noticed that you consistently experience positive interactions with Apple employees? Theoretically, you should be able to go to any of the 326 Apple stores and receive the same kind treatment.

Here is the reason why: The Silicon Valley tech giant runs a very tight ship, as in, it tells its employees exactly what to say and how to say it. The Wall Street Journal evidently invested a great deal of time uncovering internal documents and speaking with former and current employees to uncover the science behind this ubiquitous politeness.

If nothing else, the information is amusing. For example: The miracle workers at the Genius Bar are banned from ever uttering the word “unfortunately,” even if your MacBook Pro hard drive is dead on arrival. Instead, they are supposed to say: “as it turns out” [bad news goes


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